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This web site bjlcoaching.com states the following, "BJL CoachingCycle Craft Winter Trainer Sessions 2018." We noticed that the webpage also stated " 105 Minutes of Structured Intensity." It also said " Click here for more information. No more events for 2017 on your calendar? Then theres no time like the present to start planning for 2018. Take advantage of this great Fall weather to start building for success next year! BJL Coaching can get you there. Realize your potential with BJL Coaching! Coach Brian Lariviere is ready to help cyclists of all ages, all abilities, and all experience levels." The header had Cycling as the highest ranking optimized keyword. It is followed by Coaching, Coach, and Cyclist which isn't as ranked as highly as Cycling. The next words bjlcoaching.com used was Training. Mountain Bike was included but might not be seen by search crawlers.